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The School of Unlearning: Wellness The School of Unlearning: Skin The School of Unlearning: Activism The School of Unlearning: Featured

Turn on and log-in, class is about to start! SOUL’s the place to review and rethink conversations about our bodies, our social lives, and our planet. We’re tackling everything from skin disease and the beauty industry’s ugly side to environmental justice and community care. Feed your SOUL at The School of UnLearning.

All Posts
  • Movement for Mental Health: Dancorcism with Piera
    A Fundraiser for The Loveland Foundation In Partnership with CRUDE x Humble Bloom You’re invited to a joyful recharge with Piera Gelardi! Join u...
    wellness
  • Save Our Great Salt Lake
    The Eco Crisis Threatening CRUDE’s Home The Great Salt Lake is drying up. As it does, an increasing amount of decades’ worth of industrial waste an...
    activism
  • Unf*ck Your Skincare Routine
    The Great Bathing Debate has revealed we’ve all got a hot take on this viral topic - but there’s a lot of misinformation out there and even more mi...
    skin
  • Routine Reset
    Taking self-hate out of skincare By Sage Adams I think somewhere along the way I got things really backwards. At some point I decided that self-ca...
    skin
  • Now in Salt Lake City: The CRUDE Facial
    Unf*ck your facial Get in on the ultimate CRUDE experience with a 60 minute facial and consultation with our Founder, Denise Cartwright. Low te...
    skin
  • (micro)Biome Break with Dr. Neumann
    Our Health Depends on Homeostasis By Dr. Kristin Neumann, PhD Think of our planet with all its diverse ecosystems. There are wild forests, deserts...
    skin
  • Honoring an Inclusive Father's Day
    Thinking of and breathing for all of you this Father’s Day By Eric Mosley According to retail advertising companies, Father’s Day is the summer ho...
    activism
  • The Dirt on Soap
    Coming Clean on a Dirty History By J.T. Alvarez No one can dispute soap's value in hand-washing, a critical step in stopping the spread of disease...
    skin
  • Rethinking Skincare
    Trusting the wisdom of nature By Denise Cartwright Skincare is more advanced than ever, so why is our skin getting worse? More and more people ar...
    skin
  • Join our mission
    We want YOU to join the soap-free revolution! CRUDE exists to connect people back to their intelligent, powerful, and living nature. We are quickly...
    skin
  • Thriving with Accessible Skincare
    Social media and the influx of self-care culture By Julian Gavino Over the years, we’ve been barraged with advice on how to dress, how to make you...
    activism
  • Restoring Communities with Return to the Heart
    All proceeds of the Balancing the Biome Summit support Return to the Heart Foundation. Read on for more information on their vital mission transfor...
    activism
  • The History of Skin
    The untold story of our largest organ By J.T. Alvarez Some two million years ago, early hominids - the family of primates that includes extinct ea...
    skin
  • A Letter from our Founder
    A Rebrand for Reconnection By Denise Cartwright, CRUDE Founder/CEO "All flourishing is mutual. Soil, fungus, tree, squirrel, boy—all are the benef...
    skin
  • Oils are the New Soap
    Why it’s time to ditch your cleanser By Dr. Caroline Lewis, MSc ND There’s a new wave of skincare to level-up your skin routine. Want to boost you...
    wellness
  • Oil-Cleansing Guide
    Finally, a suds-free, plant-based, flora-focused cleansing system that works. Sudsing cleansers and exfoliants strip and inflame the skin, disrupti...
    skin
  • CRUDE Cares: The Floret Coalition
    CRUDE is a proud member of The Floret Coalition, an anti-racist collective of small businesses supporting and funding equity-oriented actions via m...
    activism
  • Beyond Recyclable
    The Big Idea Behind Staying Small CRUDE has been told time and time again that we should add this, that, or the other thing to expand our product o...
    activism
  • (micro)Biome Break: Probiotics
    The best probiotic you've never heard of... Okay, maybe you have heard of it, but you probably haven't heard that they beat out supplements and syn...
    wellness
  • Baby's First Biome
    As soon as a baby is born, millions of bacteria begin to colonize its tiny body — making their new home in the baby’s gut, mouth, skin, ears, and i...
    wellness
Our curiosity is more than skin deep.
Why CRUDE

unf*ck

Your flora
Your routine
Your notion of clean

The beauty industry
The powers that be

The status quo
This planet we call home