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The School of Unlearning: Wellness The School of Unlearning: Skin The School of Unlearning: Activism The School of Unlearning: Featured

Turn on and log-in, class is about to start! SOUL’s the place to review and rethink conversations about our bodies, our social lives, and our planet. We’re tackling everything from skin disease and the beauty industry’s ugly side to environmental justice and community care. Feed your SOUL at The School of UnLearning.

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  • Join our mission at CRUDE HQ
    We want YOU to join the soap-free revolution in Salt Lake City! CRUDE exists to connect people back to their intelligent, powerful, and living natu...
  • Thriving with Accessible Skincare
    Social media and the influx of self-care culture By Julian Gavino Over the years, we’ve been barraged with advice on how to dress, how to make you...
  • Restoring Communities with Return to the Heart
    All proceeds of the Balancing the Biome Summit go to support Return to the Heart Foundation. Read on for more information on their vital mission tr...
  • The History of Skin
    The untold story of our largest organ By J.T. Alvarez Some two million years ago, early hominids - the family of primates that includes extinct ea...
  • A Letter from our Founder
    A Rebrand for Reconnection "All flourishing is mutual. Soil, fungus, tree, squirrel, boy—all are the beneficiaries of reciprocity.” ― Robin Wall Ki...
  • Oils are the New Soap
    Why it’s time to ditch your cleanser By Dr. Caroline Lewis, MSc ND There’s a new wave of skincare to level-up your skin routine. Want to boost you...
  • Oil-Cleansing Guide
    Finally, a suds-free, plant-based, flora-focused cleansing system that works. Sudsing cleansers and exfoliants strip and inflame the skin, disrupti...
  • CRUDE Cares: The Floret Coalition
    CRUDE is a proud member of The Floret Coalition, an anti-racist collective of small businesses supporting and funding equity-oriented actions via m...
  • Beyond Recyclable
    The Big Idea Behind Staying Small CRUDE has been told time and time again that we should add this, that, or the other thing to expand our product o...
  • Micro(biome) Break: Probiotics
    The best probiotic you've never heard of... Okay, maybe you have heard of it, but you probably haven't heard that they beat out supplements and syn...
  • Baby's First Biome
    As soon as a baby is born, millions of bacteria begin to colonize its tiny body — making their new home in the baby’s gut, mouth, skin, ears, and i...
Our curiosity is more than skin deep.


Your flora
Your routine
Your notion of clean

The beauty industry
The powers that be

The status quo
This planet we call home