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The School of UnLearning: Skin

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We want YOU to join the soap-free revolution!

CRUDE exists to connect people back to their intelligent, powerful, and living nature. We are quickly expanding at our headquarters in Salt Lake City and we’re looking for people that want to be on the cutting edge of clean to join our team.

Talent lives everywhere: this position is open to local and remote candidates.

Director of Marketing

STATUS: Full time/Salary (40+ hrs per week)     REPORTS TO: CEO     PAY RATE: $60k - $80k (DOE) + Equity

Position Summary:

We're looking for a dynamic, high energy, analytical, hands-on, strategic marketing leader to create, drive, and execute our marketing strategy in order to drive new customer acquisition and revenue growth for CRUDE. The ideal candidate will have a track record of successfully leading all marketing efforts from concept to completion. The position will be instrumental in conceptualizing CRUDE’s marketing strategy and leading the team to implement and execute the integrated marketing plan.

This role will oversee all marketing, including:

  • Own, run and mange brand revenue, launch calendar, and marketing calendar.
  • Execute and manage the strategy and content calendar for social channels, blogs, emails, etc. Manage all aspects and working with agencies/teams.
  • Constantly evaluate initiatives with a fresh approach to the concept of digital marketing and community engagement to ultimately drive both customer and revenue growth.
  • Compile all data and insights from marketing activities and ensure all marketing efforts are driving against goals. Ensures content calendar is set and all parties are working together. 
  • Integrate brand, product, e-commerce and marketing strategies to create and implement a detailed plan.
  • Formulate and execute plans to recruit new customers, engage existing, and retain valuable customers that run across channels including social, paid, editorial (content).
  • Manage and assess CRUDE’s current brand marketing activities, and develop new approaches that drive overall objectives in an efficient and value-adding manner.
  • Own the development, project management, and execution of strategic and tactical programs to deliver appropriate messaging, communication, and marketing plans in partnership with the creative and content team.
  • Constantly evaluate initiatives with a fresh approach to the concept of digital marketing and community engagement to ultimately drive both customer and revenue growth.
  • Develop marketing briefs that align with the brand strategy and business objectives.
  • Align and work closely with Founder/CEO, lead annual brand planning processes including campaign planning, budgeting and ROI assessments.

Responsibilities will include, but not be limited to:

  • Develop and communicate digital marketing plans, campaign results, and project recommendations
  • Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates
  • Plan, budget, forecast and track spending per channel
  • Contribute to goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs
  • Work closely with content and creative team to develop and maintain an editorial calendar and manage content development for PR and social
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines 
  • Devise, launch, test and optimize campaigns across the customer lifecycle and within the multiple channels
  • Manage the full Customer Relationship Management (CRM) process from the planning, costing, model building and execution of ongoing D2C campaigns
  • Increase retention, reactivation rates and average turnover per user
  • Create multi-channel campaigns across Email, Loyalty, Onsite-Personalization, Social Media, Direct Response and Programmatic Marketing to improve customers engagement rates
  • Plan operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall life time value (LTV) and therefore support net revenue growth of the business
  • Create sophisticated customer segmentation, tailored offers, and identify opportunities for automation
  • Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times
  • Analyze monthly and quarterly all results against agreed objectives delivering clear and concise reporting to leaders
  • Monitor campaign trends in the industry to improve strategy and competitiveness

About You

  • EXPERIENCE: 5+ years working experience in brand management and marketing roles 
  • Experience working with consumer brand, experience in digitally native brand a plus 
  • Understanding of content marketing and affiliate marketing, plus core marketing concepts 
  • Quick thinker and action oriented
  • The ideal candidate is comfortable taking risks, is entrepreneurial, scrappy, resourceful and willing to do what it takes to get the job done
  • Strong analytical skills
  • Passionate
  • Team oriented
  • Flexible and adaptable
  • Innovative problem-solving skills

The Perks

  • Medical, Dental, and Vision starting within the first 60 days of employment
  • Paid Time Off accrual starting day 1 + 8 paid holidays
  • Employee Equity incentive program
  • Product discounts
  • And more!

How to apply: Email with Marketing Director in the subject. Include your résumé and a brief cover letter describing why you want to work for CRUDE and how you can help us scale our marketing. 

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