CRUDE exists to connect people back to their intelligent, powerful, and living nature. We are quickly expanding at our headquarters in Salt Lake City and we’re looking for people that want to be on the cutting edge of clean to join our team.
Talent lives everywhere: this position is open to local and remote candidates.
Director of Marketing
STATUS: Full time/Salary (40+ hrs per week) REPORTS TO: CEO PAY RATE: $60k - $80k(DOE) + Equity
Position Summary:
We're looking for a dynamic, high energy, analytical, hands-on, strategic marketing leader to create, drive, and execute our marketing strategy in order to drive new customer acquisition and revenue growth for CRUDE. The ideal candidate will have a track record of successfully leading all marketing efforts from concept to completion. The position will be instrumental in conceptualizing CRUDE’s marketing strategy and leading the team to implement and execute the integrated marketing plan.
This role will oversee all marketing, including:
Own, run and mange brand revenue, launch calendar, and marketing calendar.
Execute and manage the strategy and content calendar for social channels, blogs, emails, etc. Manage all aspects and working with agencies/teams.
Constantly evaluate initiatives with a fresh approach to the concept of digital marketing and community engagement to ultimately drive both customer and revenue growth.
Compile all data and insights from marketing activities and ensure all marketing efforts are driving against goals. Ensures content calendar is set and all parties are working together.
Integrate brand, product, e-commerce and marketing strategies to create and implement a detailed plan.
Formulate and execute plans to recruit new customers, engage existing, and retain valuable customers that run across channels including social, paid, editorial(content).
Manage and assess CRUDE’s current brand marketing activities, and develop new approaches that drive overall objectives in an efficient and value-adding manner.
Own the development, project management, and execution of strategic and tactical programs to deliver appropriate messaging, communication, and marketing plans in partnership with the creative and content team.
Constantly evaluate initiatives with a fresh approach to the concept of digital marketing and community engagement to ultimately drive both customer and revenue growth.
Develop marketing briefs that align with the brand strategy and business objectives.
Align and work closely with Founder/CEO, lead annual brand planning processes including campaign planning, budgeting and ROI assessments.
Responsibilities will include, but not be limited to:
Develop and communicate digital marketing plans, campaign results, and project recommendations
Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates
Plan, budget, forecast and track spending per channel
Contribute to goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs
Work closely with content and creative team to develop and maintain an editorial calendar and manage content development for PR and social
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Devise, launch, test and optimize campaigns across the customer lifecycle and within the multiple channels
Manage the full Customer Relationship Management(CRM) process from the planning, costing, model building and execution of ongoing D2C campaigns
Increase retention, reactivation rates and average turnover per user
Create multi-channel campaigns across Email, Loyalty, Onsite-Personalization, Social Media, Direct Response and Programmatic Marketing to improve customers engagement rates
Plan operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall life time value(LTV) and therefore support net revenue growth of the business
Create sophisticated customer segmentation, tailored offers, and identify opportunities for automation
Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times
Analyze monthly and quarterly all results against agreed objectives delivering clear and concise reporting to leaders
Monitor campaign trends in the industry to improve strategy and competitiveness
About You
EXPERIENCE: 5+ years working experience in brand management and marketing roles
Experience working with consumer brand, experience in digitally native brand a plus
Understanding of content marketing and affiliate marketing, plus core marketing concepts
Quick thinker and action oriented
The ideal candidate is comfortable taking risks, is entrepreneurial, scrappy, resourceful and willing to do what it takes to get the job done
Strong analytical skills
Passionate
Team oriented
Flexible and adaptable
Innovative problem-solving skills
The Perks
Medical, Dental, and Vision starting within the first 60 days of employment
Paid Time Off accrual starting day 1 + 8 paid holidays
Employee Equity incentive program
Product discounts
And more!
How to apply: Email jobs@livecrude.com with Marketing Director in the subject. Include your résumé and a brief cover letter describing why you want to work for CRUDE and how you can help us scale our marketing.
