We’re over-cleansing our skin. Soap and detergent-based cleansers strip the skin of it’s natural protective oils, destroy it’s healthy, helpful bacteria, and contribute to chronic inflammation — making it harder for the skin to heal and defend itself. This promotes premature aging and inflammatory skin diseases like acne, eczema, psoriasis, and rosacea — which are now some of the fastest growing medical conditions in the United States. Sudsing cleansers have only been the norm in human hygiene for the last century — before the industrial revolution, humans cleansed primarily with natural ingredients like water, oil, and clay. We think they had the right idea.
Meet the founder.