Your skin is smart.

It works full-time to heal and regenerate itself, and the best thing you can do to help it is to get out of the way. Most skincare treatments try to interfere with the skin’s regenerative processes by forcing renewal through exfoliation, by altering the skin’s pH, removing it’s oil-based shield, or wiping out its natural (and often helpful) microbial communities. In contrast, CRUDE takes a holistic, ecological approach. Nature’s systems work together, and you can’t mess with one without effecting others.

There’s very little scientific evidence to support the majority of modern skincare treatments.

We don’t know the long-term effects of the aggressive and inflammatory exfoliation treatments (like chemical peels) so commonly prescribed in skincare– or of the thousands of synthetic chemicals used in our beauty products (many of which are absorbed into the bloodstream). We use harsh soaps to kill bacteria on our skin, despite the vital importance of our skin’s microbiome to our health. We over-prescribe antibiotics, despite the increasing threat of antibiotic resistance. We use products that repeatedly strip the skin of it’s naturally produced oil-based shield, only to replace it with synthetic toners, masks, and moisturizers. We treat inflammatory skin diseases with inflammatory products…and wonder why nothing seems to work.

We’re doing skincare wrong. 

We’re trying to outsmart the skin– an extremely complex and intelligent organ– rather than trusting it to do what it has evolved for millions of years to do: heal, renew, exfoliate, and regenerate itself.

CRUDE works by getting out of nature’s way.

We use minimal, organic, exclusively plant-based ingredients that work with the skin to help it heal itself. Our products “leave no trace”, doing their job to gently clean, moisturize, and nourish the skin without wreaking havoc on its inherent ecosystems. And best of all, it works. We’ve received thousands of testimonials from customers all over the world who have used our products to help heal their acne, rosacea, psoriasis, eczema, and more.

It’s time to rethink skincare. It's time to truly love your skin.
It's time to live CRUDE.


Denise Cartwright
CRUDE Founder/CEO/Master Esthetician