CRUDE was developed by Master Esthetician Denise Cartwright, who struggled with chronically dry, patchy, acneic, and inflamed skin—despite the high-end, spa-grade treatments and products she was using.
In 2012, she started experimenting with the oil cleansing method, and with a few minor tweaks, developed a routine that has kept her skin (and that of countless others) clear, healthy, and radiant.
Our skin knows how to heal itself.
We have built-in, highly effective regenerative processes that keep us looking and feeling great, and we barely have to lift a finger.
Chronic use of soaps and exfoliants actually fight and disrupt our skin’s healing processes and natural microbiome. They strip and aggravate the skin, and break down its natural moisture barrier. This barrier, or “shield” is an essential part of the skin’s health, and protects the skin by keeping harmful bacteria out and moisture in. The harder you “fight” against your skin, the more disruption and inflammation you cause, making it harder for the skin to do what it knows how to do best: repair, renew, and regenerate.
CRUDE’s formulations are based on leading plant science research and clinical studies that prove the benefits of plant therapy for the skin. Additionally, we continue to partner with leading researchers on the connection between skin and the health of our microbiomes.
CONNECTING BACK TO NATURE - Pure Botanical Ingredients
There are over 10,000 chemicals in skincare and beauty products on the market, and only 11% of these have been tested for safety. At CRUDE, we believe your skin, your body and your health is sacred. We promise to never use ingredients that may cause harm to the skin, or ingredients with unknown effects.
We only use pure botanical ingredients that won’t strip, strain, or stress, but work with your skin’s natural defensive and regenerative processes to heal and nourish your body’s biggest organ. Our cruelty-free products are ethically made in our Salt Lake City-based production studio.
No Skin or Microbiome Disruptors
No soap or detergents
No artificial colors
No artificial fragrances
No chemicals of any kind
Non-comedogenic (meaning they won’t clog your pores)
We believe in the healing and transformative power of connecting back to nature. We believe that the daily ritual of taking care of our bodies is an act of love – and that the more we learn to love our bodies and ourselves, the more of a positive impact we can have on others and our community.
We are committed to the principles of integrity, authenticity, education and research. Our products are formulated based on leading dermatological research focused on the relationship between the skin, our microbiome and overall health. We continue to work with researchers on understanding the emerging science of the microbiome and the role skin care and skin care products play in supporting our overall health and immunity.
Use EVERYTHING OIL and PULL daily to cleanse and moisturize, and DETOX two to three times per week to gently exfoliate and replenish your skin with vitamins, minerals, and antioxidants. If possible, avoid using any other products on your face for at least two weeks to get an idea of how CRUDE works with your skin. If you wear makeup, we recommend switching to a high-quality mineral makeup.