"Maternity and postpartum are such an important time for us, as mothers, to really examine the products we use. I've always loved beauty and trying new products, but I'm embarrassed to say that it took getting pregnant to start really reading the ingredients in the things I use. This became even more important when I began considering what to put on my precious baby's skin. I love that CRUDE makes products I can feel good about using on skin, and also my son's and husband's,.....and my sister and my mom (they all use CRUDE). -Jillian C.