"More simplified regimen. The ingredients are all easy to pronounce and familiar. It's a simple routine. The CLEANSE has been a staple in my regimen for more than a year now. use CLEANSE for washing and moisturizing. I add BLOOM a couple evenings a week for additional moisture, especially in the winter. My skin feels soft and smooth, no real changes, but I have a general sense of being more conscientious about the products I'm using and that they are not harmful to my skin/body." -Nicole N.