GOODBYE SHAMPOO. GOODBYE CONDITIONER. HELLO NEW WASH!
You’ve thrown away your face wash, now it’s time to DITCH your SHAMPOO.
If you use or follow CRUDE, you probably know that I’m not a fan of soap or detergents in personal care. They strip and irritate the skin, disrupt your incredibly important acid mantle, and destroy the healthy bacteria that make up your skin's microbiome. They throw off your skin’s natural regenerative systems, leading to inflammation and many unpleasant skin conditions—including acne.
They also destroy your hair.
Detergent is what all shampoo consists of, including sulphate/phosphate-free and “natural” options—and it’s the reason you think you need conditioner (you don’t). Shampoo over-cleanses the hair, removing the good stuff with the bad, and leaves your hair dry, limp, dull, and desperate for conditioner and styling products to make up for what the shampoo has stripped away.
Because shampoo does a number on my already super dry, extra thick hair, I’ve tried more than my fair share of shampoo alternatives—from dry-shampoo to “no-poo” and everything in between. I’d never found anything that could keep my hair clean, healthy, smooth, and conditioned…
UNTIL NEW WASH.
Hairstory's New Wash is detergent-free, and works by cleaning the hair gently—removing the bad stuff and leaving the good. I've included some videos explaining the product in more detail, but let me tell you—THIS STUFF WORKS. My hair has never looked or felt so good! New Wash is like EVERYTHING OIL for your hair, acting as both your shampoo and conditioner (super economical!)—and is truly the best hair product I have ever used (this is coming from a licensed cosmetologist of 8 years). Watch the videos to learn more, and read on to see how to buy (or win) New Wash for yourself.
I was lucky enough to discover New Wash this summer when I started getting my hair done at Greenspace Salon in SLC. Steven (Greenspace's owner/founder), and I immediately bonded over our soap-free lifestyles and our desires to make a positive impact in the beauty industry. I was so excited when Steven told me that the founder of Bumble and Bumble (one of the largest hair care companies in the industry) had left B&B to create Hairstory—this brand new, innovative, and detergent-free approach to haircare. I fell in love with it the first time he used it on me, and am officially hooked for life! Hairstory's philosophy is right in line with what we're doing here at CRUDE, and I'm so excited to be able to share the love with you.
Online: Head to www.shophairstory.com to order, and make sure to choose CRUDE as your referrer!
In SLC: Both CRUDE and Hairstory are available at Greenspace Salon downtown.
I hope you love Hairstory as much as I do, and would love your feedback about the product. Leave comments below or shoot an email to email@example.com to let us know your thoughts on CRUDE and New Wash!