Why Crude - New

Your skin is smart. It knows how to heal and regenerate itself, and we think the best thing you can do to help it is to get out of the way. CRUDE takes a hands-off approach to skincare, giving nature’s healing systems the credit they deserve. Inspired by ancient cleansing techniques, our entire line of plant-based products is completely free of soap, detergent, synthetic chemicals, and harsh exfoliants — formulated with simple, botanical ingredients to “leave no trace” on the skin and its delicate ecosystems. Our super-minimal product line works to cleanse, moisturize, and exfoliate the skin without the inflammatory effects of aggressive modern skincare products.

Rates of inflammatory skin disease (including acne, rosacea, psoriasis, and eczema) are fast on the rise in the United States — and we think sudsing cleansers and harsh exfoliants are largely to blame. These products strip the skin’s natural moisture barrier, disrupt its microbiome, and contribute to chronic inflammation — making it harder for the skin to heal and defend itself. Your skincare products should work with the skin’s inherent regenerative systems, not against them, and that’s where we come in —with an ancient solution to a modern-day problem.

Sudsing cleansers, like many modern skincare products, are disruptive to the skin and unnecessary in the shower. Our skin simply didn’t evolve to need a synthetic, sudsing cleanser— and the daily, full-body soap bath (which has only been the norm in human hygiene for the last century) is rooted in outdated beliefs about oil, bacteria, and the skin. CRUDE works to support your skin's homeostasis by using just a handful of organic, plant-based ingredients that don't strip the skin or destroy it's healthy, helpful bacteria.

CRUDE works for all skin types, ages, and genders — and is even safe for pregnant/breastfeeding mothers and babies. Each of our products has multiple uses (our cleansers double as moisturizers) — making skincare simple, functional, and affordable.

We’re passionate about using the wisdom of nature to help heal our bodies. Developed in 2014 by Denise Cartwright, a Master Esthetician of 10+ years, our plant-based products have helped tens of thousands of customers around the world heal their acne, rosacea, eczema, and even bacterial vaginosis since we launched.

Break up with your body wash