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Let’s get skin-to-skin

Microbiome-Friendly formulas do a lot for your little

Skincare for Life

Whether you've got a baby on the way or one in your arms, navigating the choices on what’s best for your child can feel overwhelming.

Skin-to-Skin is here to support your journey in parenthood with time-tested and science-backed education and formulas that play nice with all ages, genders, and skin types.

read baby's first biome
Wash Benefits for Baby & You:
  • 1

    No Soap, No Suds

    Our formula uses aloe vera and sunflower seed oil instead of sudsing soap and detergents, so you won’t see any bubbles while you wash up. Don’t worry, you’re still getting a deep cleanse! Read more about how overcleansing with soap has created our modern skincare crises on our blog SOUL, the School of UnLearning.

  • 2

    Safe for the Buds

    The world’s first certified Microbiome-Friendly baby wash and lotion, Wash offers a gentle yet effective cleanse that won’t strip baby's skin of its natural oils or healthy and helpful bacteria, aka flora.

  • 3

    Flor-al Purposes

    Get more from your shower gel. Wash works effectively as a body and baby wash, a light moisturizer, facial primer, shaving cream, and post-sun balm. Whew! The shorter list is what it can't do. Strip down your routine instead of your skin.

  • 4

    Back to Basics

    Wash is safe for the whole body, even the most delicate areas. Not only is it certified Microbiome-Friendly for you and baby, it's proven to support the microorganisms specific to the vulva and vagina. Wash has helped thousands of customers soothe and heal their dry skin, eczema, bacterial vaginosis, and yeast infections by cleansing the body without disrupting its natural microbial superpowers.

WHAT PARENTS ARE SAYING
  • Love love love Wash for my baby (9 months old). His skin feels amazing after and it's so gentle. Smells incredible without being overpowering.

  • I’ve been using Cleanse for years and now my teenage/pre-teen daughters are hooked. It’s been helping them avoid the severe acne I struggled with at their age. They both have lovely, clear skin.

  • I absolutely love Wash. So many uses. My favorite part though is using it on my 2 baby boys. Any diaper rash or skin irritation is cleared up over night.

  • Wash is the perfect product for mom and baby. I am breastfeeding and wanted a natural product. I feel safe having my baby latch and am confident that I'm not bothering his flora with the products I'm using on myself.

  • I have been using their whole line for years and I won’t use anything else. I use it on myself and my kids. My 4 year old is obsessed with facial night, and I don’t stress that I’m putting a bunch of crap on her perfect skin!

HAPPY FAMILIES

The Birth of Our Biome

Discover how early exposure to microbes helps shape the immune system, digestive system, and even the brain development of your baby.

LEARN MORE

Let's Get Skin-to-Skin

Birth worker and educator Jillian Christofferson explains why skin-to-skin contact is one of the most important things you can practice as a new parent.

LEARN MORE

Get The Dirt on Soap

There’s a reason soap is the norm and it has less to do with science and more with good PR. Get ready for the real story behind a very recent invention: the daily shower.

LEARN MORE

The Lifesaving Power of Sunflower Oil

A 2022 study showed the application of sunflower seed oil (SSO) to the skin of low birth weight infants resulted in a 52% reduction in mortality.

SSO mimics the skin’s own oils, helping skin repair or replace its moisture barrier — one of your body’s first defenses against pathogenic bacteria.

Click here to read more about sunflower oil, found in both Cleanse and Wash!

Featured Stories

Newborns Aren’t Dirty

Why your baby probably doesn't need that hospital bath.

READ MORE

Navigating the 4th Trimester

72 hours after your first
contraction, you'll find yourself basking in the glow of a brand new baby. Now what?

READ MORE

Moms in the Workforce

May is Maternal Mental Health Month. CRUDE COO Krista Parry looks at working - and mothering - in the 'new normal.'

READ MORE
Looking for some skin-to-skin contact?

Sign up to be a CRUDE Ambassador and join the cutting edge of clean. Support sustainable skincare and earn cash just for educating your audience about the skin microbiome and promoting products that are safe and efficacious for you and baby. It takes a village to raise children and thrive in parenthood. Let's grow together!

BECOME AN AMBASSADOR
Support Science-Based Skincare

Our founder Denise Cartwright was deeply inspired by the groundbreaking research of Dr. Gary L. Darmstadt, Associate Dean for Maternal and Child Health and Professor of Neonatal and Developmental Medicine in the Department of Pediatrics at Stanford University. You can support his work and more by donating to the Lucile Packard Foundation for Children’s Health. Dr. Darmstadt’s research is committed to improving health outcomes for preterm infants by furthering our understanding of babies’ microbiomes.

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