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CAREERS - Performance Manager

Performance Manager

Brooklyn, New York

CRUDE is a woman-founded, woman-run, nature-inspired skincare line that’s changing the game in personal care. We’re reimagining the beauty industry with our customer, our planet, and the microbiome in mind — and we’re looking for a full time Performance Manager to join our team in Brooklyn, NY. If details and digits are your bffs and you’ve got experience in DTC eCommerceread on. 


  • Driving customer acquisition through all forms of media buying including, but not limited to: SEO, SEM, Google Shopping and Display, Re-targeting, and Social Advertising.

  • Establish a forecast for each channel and make recommendations on budget allocation and goals.

  • Build and optimize customer email journeys to increase engagement with the brand and drive conversion. Propose new A/B tests with the goal of improving our KPIs.

  • Track daily cross-channel performance data to build testable new strategies and drive actionable decisions that optimize sales, traffic and conversion.

  • Create, implement and manage a dynamic analytics dashboard to measure our performance.

  • Collaborate with key stakeholders to manage the growth and maintenance of our prospects and customer database including new programs designed to increase email capture and LTV.

  • Implement new customer review application and create a program to leverage reviews across the site and marketing channels. 

  • Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives.

  • Work closely with creative team to evaluate performance of campaigns and creative assets.


  • 3-5 years of experience in an e-commerce or digital role — email, analytics, SEO, digital product. DTC experience is highly preferred. 

  • A self-starter who’s able to prioritize and manage multiple projects, take initiative, and work collaboratively.

  • Data driven and detail-oriented, you’re comfortable analyzing both quantitative and qualitative data to back up assumptions and identify opportunities. 

  • An understanding of how user funnels work, what KPIs matter and how to impact them. You’re proficient in building out channel-level KPIs and reporting, including Shopify and Google Analytics.

  • Experience building and delivering growth forecasts, partnering with product and finance to refine scenarios based on company revenue & CAC projections.

  • Expert in FB Ads Manager, Google Ads, Google Analytics, and Excel. 

  • Previous experience working with a major email service provider (ESP) to set up and manage both one-off marketing emails and lifecycle campaigns.

  • You resonate with our customer’s mindset, lean towards consumer empathy and have orchestrated exceptional costumer experiences.


  • A Bachelors degree in a related field.

  • Experience with startups or startup vibes.

  • Prior experience integrating apps into Shopify sites like Recharge, Yotpo, or related.

  • Curiosity, patience, enthusiasm, resilience.

  • Prior experience managing day to day of a Shopify site.

  • Experience collaborating with media and PR agency partners.


  • Flexible hours 

  • Remote work

  • Generous PTO

  • Join a tight-knit, hard-working, nature-loving team

  • We’re growing fast, grow with us!


Email with Performance Manager in the subject line:
  • Introduce yourself. Tell us why this role speaks to you and what you uniquely bring to the table
  • Please include your resume and LinkedIn profile
  • Include 3 references (bosses and former managers preferred)
  • Tell us about your favorite audience you’ve ever marketed to and why?
  • What brands are excelling in digital marketing right now? Why?
  • What brands are you loyal to? Why?
  • Include your available start date