While most acne treatments strip, strain, and stress—CRUDE nourishes and heals, working with your skin's natural regenerative systems to smooth, soothe, and restore.
1-TRUST YOUR SKIN
Modern beauty trends tell us that great skin takes time, effort, and cash—but we see things differently. Our bodies have built-in, highly effective regenerative systems that can keep us looking and feeling great, and we barely have to lift a finger. By supporting these systems, instead of fighting against them, we work in harmony with our body to create lasting health and radiant skin. The harder you “fight” against your skin, the more disruption and inflammation you cause—making it harder for the skin to do what it knows how to do best: repair, renew, and regenerate.
2-PROTECT YOUR ACID MANTLE
The skin’s greatest weapon is a thin, slightly acidic film called the acid mantle. This naturally occurring “shield” rests on the skin’s surface and protects us from environmental damage, bacteria, and infection—and acts as an occlusive, locking moisture into the skin and maintaining essential hydration levels for the internal organs.
Soap, harsh chemicals, exfoliants, peels, alcohols, detergents, sulfates, and fragrances compromise the acid mantle, leaving the skin exposed to environmental damage, dehydration, inflammation, and premature aging. Without this layer of protection, harmful bacteria can more easily make its way in to the skin, causing acne, infection, irritation, and inflammation.
Instead, we recommend using botanical ingredients that work to nourish, protect, and assist the skin, have minimal side effects, and benefit both our bodies and the planet. While soap strips and aggravates the skin, ingredients like oils and clays help to gently cleanse the skin, deposit beneficial minerals and antioxidants, and support your natural moisture barrier.
Supporting the skin by maintaining a healthy acid mantle is the easiest, most effective way to ensure a healthy, beautiful complexion, and the CRUDE Oil Cleansing System makes it easier than ever to do.
3-TAKE CARE OF YOURSELF
Amazing skin starts within. The health of your mind affects your body. The health of your body affects your skin. And the health of your skin affects your mind. It’s a vicious cycle, but it doesn’t have to be. Sleep, diet, exercise, and stress can affect your body, both internally and externally, so remember to breathe deep and be kind to yourself. Love your skin—live CRUDE!